Natalie Kortum

Natalie Kortum

Decision Sciences Leader | Consultant


When Natalie was in 4th grade, she created an idea that became a national commercial for Tide. Having peaked on the creonative side at such a young age, she decided to dedicate the rest of her advertising career to helping business leaders make better marketing decisions based on data and research.

And dedicated she has been. Her resume reads like a Fortune 500 wish list: PwC, IBM, CoreMetrics, Dell, Humana, and The Richards Group. Her core competencies include everything from pricing and big data to decision science management and data science. But wait, there’s more: Natalie has also invented and multiple marketing optimization models, teaches Attribution at conferences, and hosts her own blog celebrating the confluence of mathematics and marketing.

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